This @JoeBiden-Ad's not "Wrong," but the #Mudslinging Is a Childish Tactic that's #Beneath one who'd Represent The Respectable American Citizen! | @PaulCShipley | #Neath #Underneath

'That word' (below-hyperlinked to 'a tweet-reply using Joe Biden's mudslinging attack-ad') is built on an even-deeper source ... something crucial that firms the foundation upon which our lexicon stands ...

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The word “Mudslinging” (using Ads–usually in Politics–to focus on Opponent's Flaws more than the 'Message-Approving' Candidate's Strengths) combines the words #Mud & Sling. 

#Mudslinger

The word "Mud" is built on ancient words that mean |Wet, Dirty (a foundation that's also beneath |Damp, Moisture, |Cloud, Slime, |Urine, |Excrement, |Filth ... also slang for "the Lowest- or |Worst of anything, hobo-slang for Coffee, slang for |Opium). 

a #MudPuppy is American English for "a |Salamander," the #MudDauber is a kind of |Wasp, the #MudRoom is an Entry-Way where one removes one's wet or muddy footwear; the saying #ClearAsMud means (of course) "Not Clear at All"; 

to say 'someone's #NameIsMud (reminding me of the STAR TREK character "Harry Mudd") hearkens back to the obsolete word for "a Stupid, |Twaddling Fellow"; #MudInYourEye (a toast from American English), #Muddy #Muddier #MudBath 

The word "Beneath" is built on ancient words that mean By Lower, -Farther Down (see |Nether).

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I went ahead and found 'Joe Biden's YouTube-broadcast' of the ad:

Yes, Joe does add some of his 'shining traits' at the end; but that's not what 'the news-reports about this ad' are repeating!

To say (one's) name is mud and mean "(one) is discredited" is recorded from 1823, from mud in obsolete sense of "a stupid twaddling fellow" (1708). Mud in your eye as a toast is recorded from 1912, American English.