@OurClimateNow explains how #iKEA remains So Cheap despite its Huge Market-Share | @IKEAUSA @IKEACanada @IKEAUK etc. @Gizmodo @TranslateTheWeb

X explains Y in a report linked through 'that word' below; but first I want to understand that word better. And I find you understand words better if you look at 'the words at their base' (then going on to look at the words at those words' bases, then the words at those words' bases, etc.-etc. ad infinitum)

The name “IKEA” is an acronym built on the initials of the names of-its founder, -the farm/village he grew up on & -the farm's-village/village's-parish---#Ingvar #Kamprad, of #Elmtaryd in #Agunnaryd (|Småland, Sweden).
The name "Ingvar" is built on the name of the Norse god #Yngvi (a.k.a. #Yngve, #Freya (Lord) or #Ing, Ancestor of the Swedish Royal Family, ) + ancient words that mean Warrior. #Yngvar #Yngvarr #Igor #YngviFreyr
The name "Kamprad" is built on ancient words that mean Comrade. #Kamerade 
The name "Elmtaryd" is built on ancient words that mean ... I can't find the exact meaning; searching reveals that the acronym was invented because Ingvar was dyslexic ... I find that 'Elmtaryd' is the old spelling of the farm's current name Älmtaryd and was based on ancient words that mean |Swan.  #Almtaryd 
The name "Agunnaryd" is built on ancient words that mean "Clearing next to the |Recalcitrant |Lake." 

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