Well, 'they do that' at the site hyperlinked-to below. But what's important here is 'the word hyperlinked below'---a word they are able to use because it's connected to other words built on an even-deeper source ... something crucial that firms the foundation upon which our lexicon stands ...
The word “Brands” is built on ancient words that mean "to |Heat, |Warm" (originally a Mark Tattooed on Criminals-or-Livestock by |Stamping them with Hot |Iron or -by letting |Cauterize the Cut of the |Blade of a |Sword---extended to 'the Producing Company Associated with the |Sigil thus-Marked).
I'll go ahead & list them here (almost like GQ does at the link above; except they link all of the list-items to more detail on the brands' fashion, while I might hyperlink to posts that discuss the brands' names themselves ... tho I'll quote GQ's 'headlines' on each of the brands):
- Martine Rose - "The Global Queen of Cool"
- Loewe - "A Homespun Take on LVMH Luxury"
- Giorgio Armani - (Yes, I know 'Giorgio Armani' is almost "a fashion-buzzword" in the popular lexicon; but so is 'Armani' by itself.) "Effortless Perfection"
- Bode - "Making the Old New"
- RTH - "A Universal Approach to Style"
- Raf Simons - "The Bleeding Edge of Menswear for Two Decades & Counting"
- Patagonia - "Outdoors, Activism, Irresistible Shorts"
- A. Sauvage - "Made-to-Measure Heaven"
- Dior - "Street Culture Transposed onto High Fashion"
- Thom Browne - "The Freaky Tailor"
- Brunello Cucinelli - "The Italian Fashion Philosopher"
- Supreme - "Still the Coolest Name in Streetwear" (I think Hasan Minhaj mentioned them ... tho that episode of PATRIOT ACT might've been more about 'how Americans are "owned" by the brands they buy')
- Issey Miyake - "It's Gotta Be the Pleats"
- Sid Mashburn - "The Local Clothier who Cares"
- Levi's - "The First & Last Name in Denim"
- Louis Vuitton - "French Luxury Gets an Internet-Era Overhaul" (and--though I know we've been in an undeniable 'Internet-Era' for a decade-or-two--I think that's the first time I've ever seen 'Internet-Era' written like that)
- Jan-Jan Van Essche - "The Shaman of Slow Fashion"
- Botega Veneta - "Millennial Fashion from an Old World House"
- Ralph Lauren - (sure, I can- and probably will-write entries for each of those names; but I feel 'the full name' is well-known enough to require its own Votivation) "A Brand Built for a Lifetime"
- Our Legacy - "Setting the Tone for Global Menswear"
- Celine - "The One-Man Barometer of Cool"
- Ziggy Chen - "Old World Technique by a New World Visionary"
- Hermes - "The O.G. Old World Artisans"
- Fear of God - "A Holistic Approach to Style"
- Prada - "The Gold Standard of High Fashion"
- Rick Owens - "The Drapery Demigod"
- Dries Van Noten - "Fashion's Mind Gardener"
- Craig Green - "The Avant-Garde Extraordinaire"
- Tom Ford - "Suits, but Sexy"
- A Cold Wall - "Clothing as Industrial Design"
- Missoni - "The Family of Italian Knitwear"
- Arc'Teryx - "The Tesla of Gorpcore"
- Drake's - "The Haberdashery Revived"
- Kapital - "Masterful Japanese Maximalism"
- Ermenegildo Zegna - "Historic House, Futuristic Silhouettes"
- Telfar - "Downtown Gone Global"
- Yohji Yamamoto - "The Cerebral Tailor"
- Pyer Moss - "American Fashion Reinvented"
- Kenneth Ize - "Taking Nigerian Fashion Global"
- Gucci - "Pushing Italian Luxury into the Future"
- Saint Laurent - "The Pinnacle of Parisian Chic"
- Wales Bonner - "Where Style & Spirituality Meet" ... #StyUality?
- Engineered Garments - "New York Tough"
- Nicholas Daley - "The Rhythm of Modern Menswear"
- Dolce & Gabbana - "The Kings of Sharp Suiting"
- Acronym - "The Visionary of Techwear"
- Noah - "Sportswear with a Purpose"
- Evan Kinori - "The Old Soul of New Menswear"
- Salvatore Ferragamo - "Nearly a Century of Fashion Breakthroughs"
- Marine Serre - "Upcycled Optimism"
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