Are You a #Chiropractor? @dnewexpert16 will show you how to lead #Chiropractic patients to your door! #Chiropractors

An ad on Facebook gave me the impression that it was an offer for '37%-off Chiropractic Services,' but it's actually an offer for "37%-off ADVERTISING FOR Chiropractors."

That word (the 'built' one below, linked to the offer)—there might be something more to that word ... something crucial that firms the foundation upon which the our lexicon stands ...

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The word “Chiropractic” is built on “Hand + Practical” (Done by hand, the Curing of Diseases & Ailments by Manipulation of Body-Structure).

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The ad talks about 'Chiropractors' standard advertising not pulling-in as much business as usual,' and posits that it might be because the old places they advertised (magazines, newspapers) aren't being read by their future customers (Why go through the trouble of going out to the mailbox or going out and picking up the paper when you can get it all on your device with a few keystrokes?)

So "DCincome" hopes to help chiropractors catch up with the media their future-patients are consuming!

You know something about that word-history that

 I don't mention (and that probably isn't mentioned

 below)? 'Fill us in on it'- or just tell me what you

 think (or ask me about something in this- or another-

word that confuses you) with a comment below,

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